Instagram for Property Managers – Do’s and Don’ts: Property managers run their business around managing and dealing with the properties of various property owners and dealers to assist them with all sorts of management responsibilities, financial dealings, and maintenance of their properties.
This is a growing business that has an increasing demand in today’s world which means that the competition is also continually in growth. In the world that we live in, any business requires a strong online presence which means not just having a well-maintained professional real estate website but also having well-managed social media platforms for your business. Similarly, property managers are required to have business accounts on Facebook, Instagram, Twitter, etc. However, knowing what and when to post can highly impact your business and growth as a successful property manager.
If you want to make sure that you stay at the top as a property manager then here are some do’s and don’ts for Instagram that you should be clever enough to follow.
Do’s for Instagram for Property Managers
Post Regularly
If you want to promote yourself on Instagram then it is essential that you post regularly and keep your Instagram page updated. This is an important tip to keep your followers interested and to keep you on their minds so that when they or anyone they know is in need of a good property manager your name pops up in their minds first. Posting regularly is also essential to keep your followers satisfied and to widen the total number of followers as well. This keeps your page at the top and it helps keep potential clients updated about all that you do.
Interact with your followers
It is important for you to interact with your followers through your Instagram page. This is an essential tip for managing any business account on any social media platform. This means that you can put up interactive Insta stories or even communicate in the comments section with interested followers.
High-quality images
Always remember to use high-quality images on your Instagram page because this leaves an impression on viewers that it is necessary to build a broad-based following and establish yourself as one of the best property managers out there. The quality of the images that you upload on your Instagram page says a lot about your attitude, personality, and whether or not you are serious about what you do.
Direct people to your bio
Another great tip that is a must-do for Instagram for property managers is to use strategies that help to direct people to your bio. You can post half videos or teasers and direct people to go to your bio for the link to the full video and use similar tricks that will help people navigate to your main Instagram page.
Don’ts for Instagram for Property Managers
Spam
A big DON’T on Instagram is spamming. The more you spam the more followers you lose because no one wants unnecessary updates or boring updates on their feed.
Generic posts
Try to avoid making generic posts as much as possible. It is best to try and come up with unique content that will attract and engage more people.
Using Instagram solely for the promotion
Lastly, remember that Instagram is a great platform, and using it solely for the purpose of promotion would be such a huge waste of this grand opportunity. Use your page as a way to connect with people, talk to people, and show your followers a whole new side of property management!
These are the main DO’S and DON’TS for Instagram for property managers and are sure to help you maintain a healthy, interesting, and active page for your property management brand! For real estate digital marketing strategy, you can connect with us.
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